September 10, 2019

Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience

1 hour 15 minutes

Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.

This time, he focuses on having the marketing stamina to build a business for a lifetime.

Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.

Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.

Some Topics We Discussed Include:

The number one mistake new marketers make that old marketer don't

How to incorporate direct mail with online operations

Turning your VIPs into life-long customers

Customer acquisition vs customer retention

How to empower your team for better customer experience

Why start live videos and how it affects your ad spending

Standing out in a crowd of “experts”

How to spot and compensate a great copywriter

Genius ways to use direct mail

The bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience.

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Here’s How »

Join the Bacon Wrapped Business Community today:

Bacon Wrapped Business on Facebook

Brad Costanzo on Facebook

Brad Costanzo on LinkedIn

Brad Costanzo on YouTube

Brad Costanzo on Twitter

...more

View all episodes

By Brad Costanzo

4.9

127127 ratings

September 10, 2019

Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience

1 hour 15 minutes

Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.

This time, he focuses on having the marketing stamina to build a business for a lifetime.

Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.

Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.

Some Topics We Discussed Include:

The number one mistake new marketers make that old marketer don't

How to incorporate direct mail with online operations

Turning your VIPs into life-long customers

Customer acquisition vs customer retention

How to empower your team for better customer experience

Why start live videos and how it affects your ad spending

Standing out in a crowd of “experts”

How to spot and compensate a great copywriter

Genius ways to use direct mail

The bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience.

Love the show? Subscribe, rate, review, and share!

Here’s How »

Join the Bacon Wrapped Business Community today:

Bacon Wrapped Business on Facebook

Brad Costanzo on Facebook

Brad Costanzo on LinkedIn

Brad Costanzo on YouTube

Brad Costanzo on Twitter

...more

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Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience

Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience