Many top level domain names became popular over time thanks to use. Someone saw that another company was using the TLD, so it used it. Relatively recent examples include .io and .ai. But that’s not always the case; .co became popular thanks to marketing that primed the pump, and then community usage took off. Any company that launched a “new” TLD in 2014 or later has had to market their domain to get traction. On today's show, I talk with Suman Das, director of brands at Radix. He explains some of the tactics Radix uses to market its top level domains and create brands around them.

Also: A slowdown ahead, Puma’s RDNH, MMX deal update and more.

Sponsor: Dan.com