Harley Block is the CEO of IF7, a creative partnership agency working with giants like Starbucks, Spotify, and Coca-Cola on reaching Gen Z.
In this episode, you'll learn how to navigate the challenges of reaching Gen Z and gain valuable marketing tips from a true expert who has been doing this for years.
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Follow Harley:
Linkedin: https://www.linkedin.com/in/harleyblock
Instagram: https://www.instagram.com/block23
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Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
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Timestamps:
00:00 Intro
00:45 IF7 Explained
6:30 How The IF7 Model Works
12:15 How A Small Team Works Efficiently
13:40 Ad Integration In Video Games (Roblox)
22:37 Deep Integration Model For Media
29:00 How To Build Business Relationships
33:40 Cracking The Gen-Z Code
41:37 Understanding Trends on TikTok
50:10 Challenges Faced In IF7
54:10 Lesson & Advice
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