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Marketing to Go: How Can You Get People to Buy Your New Product?
The following audio is from a blog post and video in our Marketing-to-Go series. Marketing to Go: How Can You Get People to Buy Your New Product?
Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into people’s hands. I’ve helped hundreds of companies boost their product sales through strategic marketing.
My secret: Sending the right message to the right people at the right time.
Let me tell you a story:
In the 1930s, Everett Rogers was just a young boy on his father’s Iowa farm. At the time, the surrounding farms were all adopting a new drought-resistant seed corn. His father, however, resisted this technology.
When a drought came, his father’s crops died. But his neighbor’s crops all stood tall. It was then that Roger’s father decided he should start using these new seeds.
Fast forward 30 years and Rogers is now a Sociology professor of at Ohio State University. This experience on his father’s farm inspires him to develop the innovation adoption curve. This is the theory that describes how and when the public adopts new products. It’s critical information that every marketer needs to consider when promoting their new product.
Rogers split consumers into five groups based on their tendency to try a new product. Here’s the gist:
So what does this mean for marketers? Quite simply, you can’t take a one-size-fits-all approach when it comes to your marketing. You need to have a rich understanding of who you should be trying to reach, as well as which messages will resonate with them, and when and where to use them. A “new” product may be appealing to some, but it was a turn-off to Roger’s father. He’d prefer a product “trusted by thousands”, but that term would not appeal to innovators. Good marketers know how to adjust their sales content to target the right audience for their product.
Writing marketing content isn't easy. There's a lot to consider, from the Innovation Adoption Curve to the Product Lifecycle. Our Marketing-to-Go series can be a lot of help, but if you want more assistance promoting your product contact me, I'm here to help!
Ready for more? Watch our videos for more tips that you can put to use immediately. Be sure to subscribe!
View all episodes
The following audio is from a blog post and video in our Marketing-to-Go series. Marketing to Go: How Can You Get People to Buy Your New Product?
Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into people’s hands. I’ve helped hundreds of companies boost their product sales through strategic marketing.
My secret: Sending the right message to the right people at the right time.
Let me tell you a story:
In the 1930s, Everett Rogers was just a young boy on his father’s Iowa farm. At the time, the surrounding farms were all adopting a new drought-resistant seed corn. His father, however, resisted this technology.
When a drought came, his father’s crops died. But his neighbor’s crops all stood tall. It was then that Roger’s father decided he should start using these new seeds.
Fast forward 30 years and Rogers is now a Sociology professor of at Ohio State University. This experience on his father’s farm inspires him to develop the innovation adoption curve. This is the theory that describes how and when the public adopts new products. It’s critical information that every marketer needs to consider when promoting their new product.
Rogers split consumers into five groups based on their tendency to try a new product. Here’s the gist:
So what does this mean for marketers? Quite simply, you can’t take a one-size-fits-all approach when it comes to your marketing. You need to have a rich understanding of who you should be trying to reach, as well as which messages will resonate with them, and when and where to use them. A “new” product may be appealing to some, but it was a turn-off to Roger’s father. He’d prefer a product “trusted by thousands”, but that term would not appeal to innovators. Good marketers know how to adjust their sales content to target the right audience for their product.
Writing marketing content isn't easy. There's a lot to consider, from the Innovation Adoption Curve to the Product Lifecycle. Our Marketing-to-Go series can be a lot of help, but if you want more assistance promoting your product contact me, I'm here to help!
Ready for more? Watch our videos for more tips that you can put to use immediately. Be sure to subscribe!