Sign up to save your podcasts
Or
Share Marketing-to-Go: Why Isn’t Your Marketing Working?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Marketing-to-Go: Why Isn’t Your Marketing Working?
The following audio is from a blog post and video in our Marketing-to-Go series. Marketing-to-Go: Why Isn’t Your Marketing Working?
It’s a common problem. A business invests heavily in marketing, but then doesn’t get the results they expect. It leaves many marketers perplexed. Hmmm, my product is great. Why aren’t people buying it?
The sad truth is many marketers are promoting their product all wrong. They place ad after ad, but get little in return. They may end up wasting a bunch of money and looking like failures. They may blame the economy, or the product itself. But that’s not really the problem.
The issue: Their simple ads don’t fulfill the needs of the consumer.
Smart marketers need to address each stage in the consumer buying process. Here are the process steps:
Let me give you an example. Let’s say a consumer’s toaster is working fine until the power cord shorts out. They now need a different toaster to toast their bagels! Many companies make toasters. The consumer goes online and checks toaster ratings, options, and reviews. Would the four-slot toaster be preferable to the two-slot toaster? Which brand? How about toaster ovens? The consumer decides to go with a two-slot toaster with a five-star consumer rating. Is the consumer happy with this two-slot toaster, or do they regret not being able to toast twice as much?
A good marketer considers all stages of the consumer buying process. They use solid search strategy, smart content, and strategic advertising to engage and attract prospects and drive sales. It’s integrated marketing that leads the consumer through the buying process, from needs recognition to purchase to satisfied and ready to buy again.
Hungry for more? Check out my guide to integrated marketing, and be sure to subscribe to our marketing letter for tips you can put to use immediately.
View all episodes
The following audio is from a blog post and video in our Marketing-to-Go series. Marketing-to-Go: Why Isn’t Your Marketing Working?
It’s a common problem. A business invests heavily in marketing, but then doesn’t get the results they expect. It leaves many marketers perplexed. Hmmm, my product is great. Why aren’t people buying it?
The sad truth is many marketers are promoting their product all wrong. They place ad after ad, but get little in return. They may end up wasting a bunch of money and looking like failures. They may blame the economy, or the product itself. But that’s not really the problem.
The issue: Their simple ads don’t fulfill the needs of the consumer.
Smart marketers need to address each stage in the consumer buying process. Here are the process steps:
Let me give you an example. Let’s say a consumer’s toaster is working fine until the power cord shorts out. They now need a different toaster to toast their bagels! Many companies make toasters. The consumer goes online and checks toaster ratings, options, and reviews. Would the four-slot toaster be preferable to the two-slot toaster? Which brand? How about toaster ovens? The consumer decides to go with a two-slot toaster with a five-star consumer rating. Is the consumer happy with this two-slot toaster, or do they regret not being able to toast twice as much?
A good marketer considers all stages of the consumer buying process. They use solid search strategy, smart content, and strategic advertising to engage and attract prospects and drive sales. It’s integrated marketing that leads the consumer through the buying process, from needs recognition to purchase to satisfied and ready to buy again.
Hungry for more? Check out my guide to integrated marketing, and be sure to subscribe to our marketing letter for tips you can put to use immediately.