“The worst is maintenance marketing where it just feels like every day is the exact same, and you're sitting in your seat doing the same thing that the person who sat in that seat four years ago was doing.

We're in a place where everything can be reinvented. Everything can be born in a new way. I believe that marketers should look around and think about things that they could do that would make what they're currently doing a little bit different, snazzier. That's one thing I would say pretty consistently I do, and that I ask our team to do.” - Cari Jaquet,  Head of Marketing, Big Panda

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