February 13, 2025

Marketing to Media Maven: Sivu Giba's Career Evolution

31 minutes

In this episode of South Africa Tech Marketers, Sivu Giba, founder of Sibubukle Media, shares her journey from marketing graduate to building a thriving media empire in the Eastern Cape. From working on international productions like Mad Max: Fury Road to creating a one-stop media shop serving global clients, Sivu offers practical insights on building a business that bridges local talent with international opportunities.

Topics Discussed:

Traditional marketing foundations and pivoting into creative industries

Building a full-service media company in an emerging market

Working with international productions and managing global clients

Developing regional talent and creating opportunity pipelines

Pricing strategies for service-based businesses

The importance of strong business foundations

Balancing multiple service offerings under one brand

Creating pathways for new talent in the film industry

...more