By 2015, millenials - those born in the 80's and 90's - will be responsible for more buying decisions than any other group out there.

In this episode, Ryan Jenkins and I talked about why millenials are so different from any other generation, what's important to them, and how to market to them.

I thought this was a fascinating look into the worldview of millenials and learned a lot, even as a millenial myself.