Listen Now: November 2019 Newsletter

There’s a misconception about millennials. A few years back, they were called the <a href='https://www.forbes.com/sites/dalebuss/2018/07/27/millennials-once-viewed-as-auto-markets-lost-generation-now-are-its-biggest-growth-driver/#2d9675044491'>auto market’s lost generation</a>, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.

Listen Now: November 2019 Newsletter There’s a misconception about millennials. A few years back, they were called the auto market’s lost generation, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.

Listen Now: November 2019 Newsletter

There’s a misconception about millennials. A few years back, they were called the <a href="https://www.forbes.com/sites/dalebuss/2018/07/27/millennials-once-viewed-as-auto-markets-lost-generation-now-are-its-biggest-growth-driver/#2d9675044491" rel="noopener noreferrer">auto market’s lost generation</a>, thought to prefer Ubers and subways to car ownership. Now, that trend is reversing.

Marketing to Millennials: Reaching Automotive’s Largest Market

Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.

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Marketing to Millennials: Reaching Automotive’s Largest Market

Marketing to Millennials: Reaching Automotive’s Largest Market