Building relationships from marketing your products and services.

https://www.youtube.com/watch?v=sTMJeWGPXiA

Transcription

Marketing to relationship.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk a little bit about business marketing, shall we, and how that leads into having a business relationship. Because in the end if you really look at it carefully, and you really look at building a business that lasts, that works as an asset that continues to produce.

With at least less effort put in over time, at least from you, as a business owner or the executive, then it's going to take being relationship reliant, which is one of the three pillars that we teach here at BrianJPombo.com.

It's one of the three things that I look for the three major pieces that I look for when I'm looking for a business to invest in or to partner up with is those ones that already have that relationship reliance built in.

In the end, the understanding that every thing that you do in business has to do with other humans, whether you deal with them directly or not, it's you're dealing with other humans, and if it's going to work for the long run, which is be ideal in all circumstances.

So whether you're talking about your customers or clients, whether you're talking about your business partners, the other executives that you may work with your employees, co workers, vendors, anybody that you have any form of business relationship with, it needs to be as stable relationship as possible, it needs to be one of these things that solid, and that starts from the very beginning.

In your marketing, if you understand that with your marketing, you're trying to do a few things I understand initial marketing is you've got specific calls to action.

You've got a specific demand that you're making of the person or command I should say, as I think Perry Belcher used to say that it's really a command that a call to action is a command.

You're saying this is what you need to do?

This is the next step.

And that's all important in in the terms of the short term strategy. So in terms of short term strategy, your marketing is trying to get them to do something.

You're trying to get them to either purchase a product or service, or sign up for something, maybe give exchange you their email, in exchange for some type of item or some type of idea.

I mean, there's a million things of what that first processes, but in the long run, you just need to understand that the long run is going to take a relationship and you need all the things that every relationship needs.

A whole lot of that is is under this auspices, it said over and over again but it can't be said often enough with the right context. People do business with people they know, like and trust. In that order, they got to know you first, they got to know I killed next, and then they got to trust you.

It goes beyond trust and a long run. But they at least need to get to that point to have a solid relationship with you over the air does, I don't care if they're buying dog food from you, on a monthly basis.

Whatever it is, it all comes back to that it all comes back to a trust based relationship. If you know that you're marketing, everything you do in marketing, everything you do in any form of communication, with your potential customer, with your current customer with your previous customers.

All of that changes if you realize that the real goal is to ...