If your content isn’t built for AI, you’re falling behind. In Part 2 of this episode of The Marketing PowWow, Rich Brown continues the conversation with QBD’s SEO Director Paul Dyer to explore how AI, semantic structure, and Google’s E-E-A-T framework shape content performance in today’s search-first world.

You’ll learn why technical SEO and brand trust now matter more than ever—and how to structure content that speaks to both algorithms and humans.

In this episode:

• How AI is changing content discovery and search behaviour

• Best practices for AI-optimised structure (headings, semantic clarity, entity links)

• Why AI-generated content alone won’t rank

• Using schema markup, pillar pages and internal links to build authority

• How to build credibility with Google’s E-E-A-T principles

• Protecting your content trust score and avoiding AI-content pitfalls

📍 Chapter Markers:

0:00 Start

1:12 AI for Content Creation

10:32 Can I Do This with One Blog?

17:50 Connecting Entities Together

20:16 How Is Your Content Picked Up by AI Search?

26:20 AI Content Traps

29:31 Key Takeaways on Marketing to Robots

Resources Mentioned:

• Human Strategy in a Robotic World (Blog): https://www.qbd.co.uk/human-strategy-in-a-robotic-world/

• Google’s E-E-A-T Framework: https://www.qbd.co.uk/resources/eeat/

• Visibility-First Strategy Audit Quiz: https://www.qbd.co.uk/resources/visibility-first-strategy-audit/

Guest Bio:

Paul Dyer is Director and SEO Specialist at QBD. He advises businesses on navigating algorithm changes, AI-era content visibility, and building long-term SEO resilience. LinkedIn: https://www.linkedin.com/in/paul-dyer-4300b812/

#AIinMarketing #EEAT #SEOContentStrategy #SchemaMarkup #SearchOptimisation

All episodes of The Marketing PowWow are available at: https://www.qbd.co.uk/powwow

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