Patti Minglin is fascinated by all things marketing to women, moms and girls. Her mission is to see brands succeed with their marketing efforts and she knows that marketing to women is an essential part of that success. Since women account for 85% of all consumer purchases, including everything from autos to health care, brands must have a solid strategy for reaching them.

Is your brand positioned to market to women or is there a disconnect? In theepisode of The Million Dollar Mindset, business coach Marla Tabaka, welcomes Patti Minglin, Founder/CEO of Go Girl Communications, a sales and marketing agency that helps brands build relevant conversations with female consumers-including moms and girls. Find out how the big brands are reaching the female demographic and how you, as a small business owner, can succeed in elevating your brand!