Do you have a business idea, but don’t know how to get it on the market, where to share the product, or how to identify your target consumers? This week, Wayne Lutomski of Hydro Shot Energy Drink joined the show to talk about his incredible success in the food and beverage industry space, and tips for bringing a new product to market. Wayne starts by telling us about his new business, Hydro Shot, and then dives into some great tips for creating a successful business. Tune in to learn how to position your brand and product, how to understand your ideal consumer, and why you need to have alignment in your values within business partnerships. 

IN THIS EPISODE:

• [5:46] What is Wayne’s business background?
• [6:55] What is Hydro Shot and how does it help people over the age of 55?
• [11:02] What is Hydrogen Water?
• [12:13] What is L Citrulline? 
• [15:09] What is Wayne’s role with Hydro Shot? 
• [19:06] Wayne gives advice on how to compete in a highly competitive market. 
• [25:06] Where should a brand with a new product start building their brand in the market today? 
• [27:31] How do you make a startup successful when you don’t have a lot of money? 
• [29:44] Why is it important for a brand to have alignment with their vision and values?
• [32:52] What is Wayne’s biggest challenge in life?

KEY TAKEAWAYS:

• [19:29] Understand the core value of your target consumer, to the point that you understand the psychological point of view and understand what they think about themselves. Having a strong understanding of the consumer is critical in order to message to them accordingly. 
• [20:31] To be successful, you must understand the current market dynamics, where your competitors are playing, what they are doing, what their core marketing and sales principles are. Don’t replicate your competitors, just understand what they are doing, and then play a game you can win. 
• [30:03] If you don’t share the same values with the partners that you are working with, your relationship is going to fail because you’ll be spending so much time managing the relationship rather than managing the business. Your focus needs to be on the business, not the relationship. 

LINKS MENTIONED:

Hydroshot Website

WNDY LinkedIn

Email: [email protected]

Ask Brien Podcast on Apple

BIO

I bring FMCG brands to life around the world. A values based C-Level CPG Executive Leader in Sales, Marketing and Commercial development. Extensive multi-regional global experience in 60+ countries that leads the global expansion of brands into high growth markets, including the USA. Drove significant results and market leading positions in multiple global markets for the Welch’s, Starbucks Frappuccino, MIKE & IKE, SoBe, Gatorade, Snapple and Gallo Wines brands. Experienced in developing market entry, brand growth and innovation plans that enable internal and external partner team’s success. 

Elevate your wellness with Hydro Shot® — the premier natural energy drink for those seeking vibrancy and mental clarity without caffeine jitters. At Hydro Shot®, we're pioneering the future of functional beverages with our patent pending blend of molecular hydrogen and L-Citrulline, aimed at enhancing your overall health and helping you LIVE LIFE...WELL! Our commitment to health is evident in our scientifically supported formula, which has shown remarkable benefits for real people of any age, but especially those 50+. We offer a delectable range of flavors: Lemon Lime, Strawberry, and Orange, each crafted to support your body's natural energy production and overall well-being. Hydro Shot® isn't just a product; it's a lifestyle choice for those who want to prioritize longevity and quality of life. 'Whatever your idea of living is, Hydro Shot® empowers you to pursue your passions and live your best life,' encapsulates our mission to serve a community that wants to LIVE LIFE…WELL! Discover the potent benefits of Hydro Shot®. Join us on our mission to enhance health and enable peak living experiences. Visit www.DrinkHydroShot.com to learn more about our groundbreaking beverage and take the first step toward optimized health.