Marketing is often viewed as a manipulative process of getting someone to buy something, even if it won't benefit them. However, there is a branch of marketing that focuses on being ethical and putting the actual needs of the consumer first. In this episode, I explore how we can take the lens of ethical marketing to help ourselves reach our goals with more empathy, honesty, and authenticity.

Mentioned in this episode:

Bonus Quote:

"What's difficult? What's difficult is changing your attitude... You don't find customers for your product. You find products for your customers." - Seth Godin, Seths.blog, December 23, 2009