In this episode of Ask Christina 1st, she interviews Aaron Norris who is the Vice President of The Norris Group. He will be presenting at FIBI Pasadena in November on the topic marketing trends and strategies for real estate pros. Chrisitna interviewed Aaron back in 2016. As a real estate pro, do you change with the times or stick to what you know works. With technology progressing almost every facade of business, real estate is no exception to the ever changing way in which people find you and found out who you are. Branding, above all, deserves a lot of your attention as it is the foundation for how your marketing and strategies move you and your company forward. Creating a foundation that you are proud of will give you so much more leverage in allowing people to see and understand the real you. Following current trends, while also engaging in authentic communication is key. Marketing trends and strategies will be different for each person. This signifies the importance of authenticity and already establishing a brand people can trust.

Aaron will be presenting this presentation at FIBI Pasadena Thursday November 21, 2019.