North Star Leaders

Marketing Truths with Jason Ing

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And are B2B and B2C really as different as we like to pretend they are? AI is moving at breakneck speed, but what actually stays the same when everything around marketing is changing?

In this episode, Lindsay sits down with Jason Ing, CMO at Typeface, to talk about curiosity in the AI era, why identity plays a bigger role in business buying than most people realize, and the timeless marketing principles that still matter no matter how advanced the technology becomes. From classic brand lessons learned at P&G to the evolving role of AI as a true teammate, Jason shares a thoughtful, grounded perspective on what great marketers should focus on right now.

You’ll hear them discuss:

  • Why curiosity and a “childlike wonder” mindset are helping leaders navigate the massive shift happening with AI
  • How AI is evolving from a tool or assistant into a true teammate that can orchestrate work across systems
  • Why the fundamentals of marketing - understanding people, emotions, and motivations - still matter in both B2B and B2C
  • How identity and psychology influence buying decisions, from diapers and cars to cloud platforms and martech stacks
  • Why being top of mind is one of the most powerful advantages a brand can have when customers are ready to buy
  • How strong marketers meet customers at the right moments in their buying journey instead of trying to be everything to everyone
  • Why customer obsession remains the most important marketing principle, even as technology and AI capabilities continue to evolve

    • Resources:

    Jason Ing on LinkedIn | Typeface | Marketing Orchestration Engine

    Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

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    North Star LeadersBy Lindsay Pedersen