Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty

Marketing Twenty Something Women

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="nofollow">https://thebuzzcrm.com/</a>

Comedy

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react. Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="noopener noreferrer">https://thebuzzcrm.com/</a>

Share Marketing Twenty Something Women

Sign up to save your podcasts

Marketing Twenty Something Women

Marketing Twenty Something Women