Marketing Unfiltered

In the latest edition of Marketing Unfiltered, we are joined by the Chief Executive of Leeds City Council, Tom Riordan. Tom has been in the position since 2010, and in the podcast discusses employment, technology, sport, the environment, and tells a story about a parking ticket and Bruce Springsteen. 

In the latest edition of Marketing Unfiltered we speak to Stuart Clarke, the co-founder and Festival Director of the Leeds Digital Festival. 

In the latest edition of Marketing Unfiltered, we talk to Creode's Joint Managing Director Guy Weston about the last 12 months, new working methods, and how the industry might change over the coming months.

If you missed part one with Larner Caleb, head back an episode and listen now. In this episode, Larner compares real life examples to the challenges he faces as Creode's Creative Director. 

Increasingly brands are looking to seize control of their marketing, media and creative. In this edition, Creode's Creative Director Larner Caleb talks about the challenges agencies may face.

We talk to Simon Geale of Proxima Group about how businesses have been affected by the Covid-19 pandemic, what they're doing to recover and what the new normal might look like. 

We met with Liz Scott at the Digital City Festival in Manchester. Topics discussed include:

-Tech start-ups

-Tech transformation

-Building a culture from the ground

-Shopify/Slack examples

-Socio-economic groups

-Funding 

-Business/tech in the future

-Tech/digital trends

-Sustainability 

-Tech solutions

-Tech for public good

Leeds United's Head of Media and Communications James Mooney talks to us about his role, brand strategy, crisis management, and the daily marketing and communications challenges his team face. 

Manchester City have been banned from UEFA club competitions for the next two seasons after being found to have committed "serious breaches" of financial regulations. Dr Rob Wilson explains the impact this might have on and off the field.

In a special "bitesize" edition, we spoke to Scope's Head of Digital Inclusion Andy Hall about website accessibility, and some of the government regulations.