In this episode of 'Marketing Unveiled', host Shareen Adair, a permanent makeup artist with nearly two decades of experience, introduces the fundamentals of marketing for PMU entrepreneurs and small business owners. She explains the concept of marketing as a strategic process involving research, promotion, and distribution, and breaks down the four P's of marketing: Product, Price, Place, and Promotion. Shareen emphasizes the importance of understanding and targeting the right market, conducting market research, and personalizing marketing efforts. She also discusses current marketing trends such as personalization, video marketing, influencer partnerships, and sustainability. The episode concludes with a promise to explore market research and analysis in the next installment.