Business & Marketing Podcast

Marketing Using Education


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The Baxter Group has been in business for over 30 years.  Starting as an asbestos abatement company, in 2010 they started expanding into other services such as the removal of mold, lead and other indoor contaminants. 
 
Their marketing strategy focuses on informing the public about their Breathe Health Initiative, which educates people about what is in the air they are breathing.  This campaign, while informative also establishes Baxter Group as an authority in the industry and if someone needs their service, they already are educated and know who to call.
 
Get the free ebook by visiting: https://baxtergroupinc.com/healthy/
 
This episode is brought to you by the team at LaunchUX.  If you are looking for the best in website design and search engine optimization, you need to connect with LaunchUX
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Business & Marketing PodcastBy Nathan Neil