What is the difference between marketing your business and making sales and, prompted by a client request to promote a high ticket event for him, Nicola discusses why you can't just send cold Facebook traffic to a sales page.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Find out more about Nicola's Clicks And Leads Academy where you can access the Be Everyhere Online diy course and get the help you need to start your online business

Would you prefer Nicola and her team to do the grunt work for you? Find out more at ClicksAndLeads.com

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On the blogs

Entrepreneurial Thought Leaders: Chris Barrow

Vzine 059 | Ethics In Business

Vzine 058 | Keep Focused On Income Producing Activities

Own It! 172 | Law of Attraction (Part 1)

Own It! 171 | Essential Journeys

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Hi, everyone, it's Nicola here, and it's suspiciously quiet 'round here today. I can see the odd cat going past, and there's a few roosters having a go down the hill, but apart from that, it's no chainsaws, no dogs at the moment. So I'll try and get this v-zine out to you while the circumstances are favorable.

So what's been happening this week? Well, I'm off to Write Club in a minute, and it's our Write Club Classic meeting, which means we actually talk about writing, and I have to confess, I haven't actually done any in the last month or so. The Write Club podcast is taking up all my writing time.

Actually, business and the Write Club podcast has taken up all my writing time, so I've really got to get my finger out on this one, because I keep feeling that I've committed to writing a novel, but I'm not actually doing any writing. So I need to get that sorted out.

I've been out to dinner last Friday, and then we went out, where'd we go on Saturday? I can't remember where we went Saturday. Oh, yes, to watch rugby at someone's house. I'm not into rugby, really, but I go because a FOMO. I don't like to be left out of these little gatherings. So catching up is the order of the day, and trying to get some novel writing done.

I've just remembered, I've got a new client coming on board on Friday. This gentleman is a very well-established corporate performance leadership coach, and he wants to turn what he knows into digital products, and then he wants to attract a following and attract clients from making videos. Done a lot of stage speaking as well, so he should be really good in front of the camera.

We also surprised all our existing clients on the Clicks & Leads Be Everywhere Online Done for You service by creating little ident videos at the end. I've got to credit Sarah for this. It was her that found the software, and they absolutely love them. It just rounds off a video nicely. We don't put them at the beginning, because you wanna get straight into your videos on YouTube and Facebook and LinkedIn, but at the end, it gives a nice little touch, and it shows the person's website, where people go to get more information.

So, yeah, it's all rolling along nicely, and if you're someone who is a coach, consultant, or specialist of any kind, just go and check us out at clicksandleads.com to see if we could help you be everywhere online in under 20 minutes a week.

Today, I'd like to talk to you a little bit about marketing versus sales, and I've been prompted to think about this this week because we are doing a lot of marketing, branding kind of marketing, for several clients under our Be Everywhere Online program.

And it's an interesting one, because things are changing. You know, you can't just send cold traffic to an opt-in page and expect to get opt-ins at any reasonable price anymore, and you can't just then jump those opt-ins to a sales page and expect people to buy anymore.

It's much, much, much easier and nicer and even less expensive to warm people up first,