In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include:

• Marketing vs branding what are the differences
• Why marketing is not everything
• Why you are not the ultimate authority when it comes to your brand
• Why there is no formula for success with branding
• Marketing can be a great way to get a customer’s attention, but branding is a great way to keep their attention
• Branding comes first, marketing comes second
• Branding has just as much of an impact on your team as it does on your customers
• Why focus on product first
• Marketing vs branding: How does a product-first approach play out in the development process and marketing
• Is this another way of looking at marketing vs branding
• Why run an offer on AppSumo for bCast
• What user lead growth features that Tom embedded in his product
• How to get increased exposure with a product first approach
• How a recent content strategy made a difference to Tom's processes to increase sales and revenue.
• Where podcasts fit into Tom's focus on product
• and much more ...

Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/