Welcome to "The Contract Sales Trainer," we dive into a thought-provoking topic: the dynamic interplay between marketing and sales skills. As entrepreneurs, we often grapple with the question: Is marketing the be-all and end-all, or does sales prowess hold the key to business success?

Join host [Matthew Wright] as he takes you on a journey into the world of effective selling, featuring insights from over 25 years of experience spanning sales executive roles, training, and business ownership, Matthew offers a unique perspective that challenges conventional wisdom.

Discover the powerful concept of SPIN selling, a structured methodology developed by Neil Rackham and employed globally to train sales professionals. Learn how understanding the mindset of a sales pro can remarkably enhance your marketing conversion rates and enable you to pinpoint your customers' pain points with precision.

In just a few minutes, you'll gain valuable insights on how to quickly grasp the SPIN selling methodology and leverage it to your advantage. Imagine the impact of having a clearer understanding of your customers' pain points, allowing you to tailor your marketing efforts with pinpoint accuracy.

Matthew also shares critical advice on avoiding the common pitfall of reselling yesterday's best thing as a re-marketer. Discover the importance of staying ahead in business by identifying trends and avoiding fading opportunities. Learn how to look for upward trends in the products you sell and when it might be best to steer clear of time-sensitive situations.

Don't miss this episode of "The Contract Sales Trainer" if you're eager to master the art of selling and achieve greater confidence when dealing with existing or prospective buyers. Subscribe now and stay tuned for more quick insights into the traits that make great salespeople.