Many small businesses fall into the same trap: confusing marketing with sales. 

In this episode of The Power of Podcast, we break down the critical difference between marketing vs. sales, and why understanding this distinction is essential for small business podcast creators and marketers alike.

You’ll learn why podcasting for business is not your closer but instead a powerful tool within your sales funnel. We explore how podcast marketing fits into your content marketing strategy by focusing on lead nurturing, building brand awareness, and driving audience engagement through consistent, valuable content.

We discuss how a podcast can scale marketing education, answer common client objections, and accelerate relationship building by positioning you as a thought leadership authority in your industry. You'll also discover how this medium supports every stage of the customer journey and enhances the marketing content lifecycle with evergreen, discoverable material.

If you’re serious about creating impactful marketing content that aligns with your content lifecycle and moves prospects through the funnel with intention, this episode is a must-listen.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
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