Understand your authentic personality and how to lean into that as you build out your personal brand. Join in on this amazing conversation with Dale Wilsher as she shares about her personality work as a coach and her journey to building her coaching and speaking brand. She talks on the power of purpose, boundaries, limiting beliefs, and so much more to support her clients.

Connect with Dale on LinkedIn

www.YourAuthenticPersonality.com

What's Your Mom Type [Dale's Book]

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Marketing Wins is hosted by Valerie Morris of Tintero Creative

Join this fun conversation with Jessica Ryals from CFO Colleague. She's embraced building a brand through content in a niche market serving higher education. She has also embraced the important role as a business leader taking ownership in the message and building out authority content. Hear how she's doing it and be inspired at some of the very simple approaches that are making a BIG impact for their brand.

• Check out CFO Colleague.
• Connect with Jessica on LinkedIn.

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Marketing Wins is hosted by Valerie Morris of Tintero Creative.

Join the Tintero Creative team as we chat about trends in email marketing, content marketing, and how it coordinates with social media marketing strategy. After hearing today's conversation, you may just think a little differently about email marketing AND come away with a few ideas to make it work better for you.

Tintero Creative supports clients with content marketing strategy from email marketing to social media, to long-form content and podcasting and more! Our focus is in leveraging content to position your brand as the thought leader you are!

To learn more, or contact our team: https://www.tinterocreative.com/contact-us/

What does it take to build a solid brand? We dive into that today with Jamie Engelhardt of Wild Ampersand. She's a branding expert who helps guide leaders and companies to develop out their branding. She alludes to the process as something similar to therapy - marketing therapy to be exact. She's that ever-valuable third-party perspective that helps brands get insights and perspective to be strategic and go conquer the world. You'll love this discussion!

To get more from Jamie:

LinkedIn

Wild Ampersand

Marketing Wins is hosted by Valerie Morris.

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado specializing in content and social media marketing and also runs programs to help professionals launch bestselling books.

Connect with Valerie Morris

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

What does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board. Originally known for her LinkedIn expertise, Viveka now provides coaching to women

Marketing Wins is hosted by Valerie Morris.

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado specializing in content and social media marketing and also runs programs to help professionals launch bestselling books.

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

Connect with Valerie Morris

"Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris"

Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie’s new book and the process she went through to publish it. 

Building a Brand:

Katie Brinkley emphasized the significance of authenticity, advising entrepreneurs to stay true to their values and communicate a genuine story. Katie has a social media agency in Denver, offering social media and podcast strategy for CEOs aiming to become thought leaders. She started working with bands on MySpace 20 years ago and has a background in radio, which influenced her current business.

Katie emphasizes the significance of sharing one's story and thoughts, despite the vulnerability it brings. Holding a microphone, either physically or metaphorically, is crucial for building trust and community, especially in the digital world.

The Social Shift

Katie's book, "The Social Shift,” recently came out in December 2023. The book addresses the changing dynamics of social media and emphasizes strategic use to build a community online and balance time effectively. 

It took 18 months to publish, providing insights into the evolution of social media and the quest for community building. Katie shares the challenges faced during her book launch, including website malware issues that affected the launch day. Despite the hurdles, Katie successfully launched her book on her website and plans to sell it on Amazon later. Katie acknowledges the importance of finding reliable partners in the publishing process, doing thorough research, and understanding the significance of metrics. Learn about how her launch went and lessons learned along the journey!

Connect with Katie Brinkley:

Interested individuals can connect with Katie, explore her podcast, and obtain her book at katiebrinkley.com.

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• CJ’s background.
• Her role at On The Move.
• How CJ fell in love with marketing.
• The importance of learning on the job.
• How On The Move solves problems for people.
• How On The Move transitioned from self-storage to the truck rental industry.
• How On The Move is using trucks for several different purposes.
• How rented trucks can help brands build deeper relationships with customers.
• Why rented trucks act like rolling billboards that are also useful.
• How real estate agents leverage rented trucks to drive sales.
• The marketing challenges that On The Move has faced.
• Why SEO has been difficult for On The Move.
• The importance of strong customer relationships.
• How the availability of trucks has impacted On The Move.
• Advice that CJ would give her younger self about marketing.
• What CJ thinks is the key to success.
• Why it is dangerous to try to do too much without getting any help.
• Why marketers never take a break from work.
• The challenges of working from home in the post-pandemic world. 
• CJ’s advice for your next marketing win.
• Why it is important to trust your gut in marketing.
• Why it is important to track your marketing and sales activities. 
• Why you should remember your accomplishments.
• The lessons that CJ learned from a big-budget marketing failure. 
• Why traditional marketing is also important and relevant in our digital world today.

Find CJ online

Website

LinkedIn

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn:

• Valerie’s recent work with book authors.
• How Valerie successfully launched her own book.
• What authors should think about before launching a book.
• The importance of sharing your writing process with your audience.
• What to share on social media about your book.
• How to get over the imposter syndrome when thinking about writing a book.
• Why the launch process should not be rushed.
• Things that can slow down the book launch process.
• Why do you need a marketing and communication strategy for your book?
• How to reach your book sales goals.
• Why you need to get the book ‘advocates’ on board before launching.
• How to think strategically when selecting the date on which to launch your book.
• Valerie’s experience working with a client with an engaged launch team.
• Important considerations when launching your second book.
• How to overcome limiting beliefs about your book.
• How to motivate people to read your book even if it is a new subject matter for them.
• The key differences between launching a book independently vs. through a publisher.
• Should you put together a book proposal before you start writing?
• What you should know if you decide to self-publish a book.
• The hybrid options available for book publishing.
• The preferred publishing routes for small business owners. 
• The key benefits of the independent route vs. the publisher route. 
• How helpful are publishers in today’s digital world?
• The marketing work that authors have to do even if they have a publisher. 
• The difference between promoting your book and helping people find your book.
• How to cut through the noise when promoting your book. 
• How your confidence in the book affects the way you present it to the world. 
• How to think strategically about the subject of your book.
• Realistic goals that authors should think about before writing a book. 
• Valerie’s motivation for writing a book. 
• How books help build credibility.
• How to use a book as a marketing tool for a small business.
• Evergreen vs trendy books.
• What is a realistic book launch timeline?
• The background legwork that is needed to launch a book.
• The resources that authors need to have a successful book launch.
• How to decide what to focus on when launching a book and strip away unnecessary activities.

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn:

• Dorothy’s transition from a freelancer to an agency owner. 
• Dorothy’s new digital media company that helps freelancers grow business. 
• The limiting beliefs that some people have that prevent them from moving from live launches to evergreen content.
• The most common types of evergreen content.
• What does evergreen content mean?
• The difference between evergreen content and live launches. 
• How your offer needs to change in order to be better suited for an evergreen sales process.
• The power of webinars and how they can support the sales of evergreen content.
• The biggest objections that people have to evergreen funnels.
• How to select the right webinar recording for your evergreen offer. 
• How to make people more comfortable delivering webinars. 
• What is the difference between a webinar and a masterclass? 
• How to prepare yourself for developing an evergreen digital product. 
• How to determine that your content is ready for paid ads. 
• Why running paid ads is a simple process but definitely not an easy process. 
• How to calculate your advertising budget for live launches. 
• How long it normally takes to optimize a webinar before it is ready to become an evergreen product. 
• How freelancing can be an entry point to entrepreneurship. 
• The most pressing needs that freelancers have today.
• How Dorothy innovated during the pandemic to follow the most recent trends.
• Why it is important to have high-value freelancing skills.
• The most incredible aspects of freelancing.
• How AI might change marketing. 
• Dorothy’s advice for your next marketing win.
• The most lucrative trend for business owners who are looking to grow.

Find Dorothy online:

• The Gig
• Needle’s Eye Media
• LinkedIn
• Instagram

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• Shawn’s area of expertise.
• Shawn’s 4-month social media training package that includes training for the internal team.
• How Shawn's business was impacted by Covid and how she adapted. 
• How to develop engaging content for industries that don’t sell “shiny objects”.
• The types of monthly newsletters that get good open rates. 
• Why it is important for business owners to take marketing seriously. 
• How adding a little bit of humor to marketing campaigns can help improve results.
• How speaking to a more general audience with your marketing content can be beneficial.
• How to make your brand more approachable online. 
• Why it is important to show before transformations and after and behind the scenes content to your audience online. 
• Marketing trends in the travel industry after Covid. 
• The shift towards direct bookings in the travel industry and how social media can help increase such bookings tremendously. 
• The type of social media content that travel companies should focus on.
• How Shawn has positioned her brand on social media in a more innovative way.
• Why doing marketing content about yourself can be awkward.
• How an outside voice can help highlight brands in the most positive way on social media.
• How being too close to the material can hurt marketing efforts.
• Shawn’s most recent marketing win that involves the Caribbean.
• Shawn’s best advice for companies that are trying to achieve their next marketing win with digital marketing. 

Find Shawn online: 

• Website
• LinkedIn

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!