No proms, no graduations and no jobs - COVID-19 has rocked the world of the GenZ consumer but Devries Global’s survey of this cohort reveals opportunities for brands to earn their long-term commitment.  Jessica O’Callaghan, Regional MD for North America, and Loretta Markevics, Chief Strategy & Creative Officer, share why earned and influencer engagement are key vehicles to do it. Their data shows that as we move into recovery, digital will be less important and human interaction will become the priority.