B2B Marketing Pint

🌍 Marketing with a Mission: How to Make a Clean Break


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What happens when a seasoned B2B tech marketer follows her passion into climate tech?

In this episode of B2B Marketing Pint, Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a bold career pivotβ€”leaving big telecom for a mission-driven career that pursues her passion.

They dive into:

  • Why Amy traded telecom for climate tech
  • How she navigated the leap into a new industry
  • The scrappy, startup approach to marketing with limited budgets
  • Building markets vs. competing in mature ones
  • Cooperative marketing (even with competitors)
  • The reality of aligning passion with performance

If you’ve ever wondered whether you can pursue your passion & your marketing careerβ€”this one’s for you.

🍹 Also, Amy breaks the beer streak and brings a peach vodka seltzer to the pint table. Unorthodox but we'll allow it!

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B2B Marketing PintBy Brendan Ziolo & Brian O'Grady