12.18.2023 - By Rachel Ngom
In this inspiring session, we're joined by the wonderful Martha Fry, a passionate coach dedicated to guiding Christian women on their weight loss journeys, with a unique blend of spirituality and practical strategy. We’re sitting down for an on-air coaching session, where we delve deep into the transformative world of faith-driven weight loss, exploring innovative marketing techniques in the evolving social media landscape, the significance of authentic human connections, and the power of personal storytelling in resonating with our audience! Join us as we uncover the secrets to creating impactful, God-centered content and strategies that transcend conventional marketing norms, fostering a deeper, more meaningful engagement with our community. 0:00 - Welcome and about Martha’s work 1:21 - How to stay on the edge of marketing best practices and strategies 2:34 - Top current trends in marketing and content creation (it’s not just about social media!) 5:36 - Simple email marketing strategies to connect with your audience regularly and authentically 7:33 - Ways to build connection with your audience through events, videos, and impactful storytelling 11:30 - How in-person events and experiences can supplement your online coaching and teaching 18:51 - Funnel building and lead generation strategies to test in your business 22:42 - How to study and deeply understand your ideal client (hello surveys and segmentation!) 26:10 - Trusting God and practicing patience in waiting on guidance around my next step Ready for more? Here are 3 ways we can help you: 1)