Andrew Neiderman ’09 joined us for this episode of The Lubin Link podcast to discuss his evolution from a Pace student with big ideas to a successful entrepreneur in marketing and media production. After earning his degree from Lubin in 2009, Andrew launched Fill in the Brand, a marketing agency dedicated to crafting powerful and memorable brand identities. Alongside this agency, he also runs Beyond Werds, a video production team focused on creating engaging micro documentaries.

While at Pace, Andrew was an active member of the ad team and had already begun laying the groundwork for his company, which started with website development before expanding into the flourishing business it is today. In this episode, Andrew shares his experiences building his brand, his perspective on effective storytelling, and what it takes to establish a thriving creative business.

Connect with Andrew:

LinkedIn: ⁠Andrew Neiderman

Connect with the Lubin School of Business:

Instagram: ⁠⁠@lubinschoolofbusiness⁠⁠

LinkedIn: ⁠⁠PaceUniversity — Lubin School of Business⁠⁠

Facebook: ⁠⁠Lubin School of Business⁠⁠

X (formerly Twitter): ⁠⁠@LubinBSchool⁠⁠

TikTok: ⁠⁠@lubinschoolofbusiness