Nick Kagal spent time on both the customer and vendor side of the healthcare buyer market. In his role as the head of marketing at SpinSci Technologies, a healthcare communications technology provider, he is putting that experience to good use. The most notable thing about their approach to marketing is how they work with major telecoms technology vendors. Their approach to partnership is working well for this relatively small and fast-growing firm.

In this episode you will learn:

- How to approach partnership marketing

- How to engage in a way that is equitable

- How to collaborate with partners at major conferences and shows