Marketing in the post-lockdown world is a unique challenge in many ways but lots of the trends that were already growing before the pandemic are now even more important.

These include addressing your audience's needs and sharing your values and purpose.

Natalie Welch is a director of The Typeface Group, based in Hampshire UK, and in this informative episode she talks with Steve Randall about the importance of not being afraid to tell people what you - and your business - stand for.

She also talks about diversity, sustainability, even gardening at one point!

Find out more at www.thetypefacegroup.co.uk

Listen to more episodes at shareyourdifference.com

Created by Communication Generation - communicationgeneration.co.uk

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