How do you market to someone who isn’t looking to buy — or even to engage?
In this episode, Elliot Colburn from Samaritans joins us to talk about marketing without a product, and what it really takes to reach people in a meaningful way.
We explore how to connect with difficult-to-reach audiences, communicate sensitive topics responsibly, and build campaigns that prioritise trust over clicks.
A different kind of marketing conversation — and one that challenges a lot of what we think we know.