Marketing Without Borders With Lara Schmoisman

In this engaging conversation, Mike and Lara Schmoisman explore Lara's multifaceted career journey from a teen radio host to a networking powerhouse and CEO of The DARL. They discuss the evolution of marketing in the digital age, the importance of adaptability in business strategies, and the nuances of networking across different regions. Lara shares insights into her skincare brand, Infuse Skin, and emphasizes the importance of understanding consumer behavior and building meaningful connections. The discussion also touches on the future of the beauty and wellness industry, highlighting the need for brands to be performance-driven and consumer-focused.

About the Guest

https://www.linkedin.com/in/laraschmoisman/

https://infuse-skin.com/

https://www.linkedin.com/newsletters/unpopular-opinions-6915344057930059777/

Chapters

08:59 Transition to Digital and Early Challenges

10:52 The Concept of the Non-Agency Agency

16:28 Lessons Learned and Client Relationships

18:13 Networking Insights and Podcasting Experience

20:49 The Curiosity Behind Coffee Number Five

23:01 Navigating Technology in Business

27:48 Balancing Commitments and Community Involvement

30:44 The Art of Storytelling in Marketing

35:09 Launching Infuse Skin: A Personal Journey

42:08 Future Trends in Beauty and Wellness

Keywords

podcasting, networking, marketing, digital transformation, entrepreneurship, skincare, influencer marketing, business strategy, technology, consumer behavior