The shocking truth about modern marketing: 89% of all marketing campaigns go completely unnoticed or forgotten. That's $534 million dollars literally flushed down the toilet in the US alone.

In this eye-opening episode, Gee Ranasinha, CEO of award-winning agency KEXINO and behavioral economics professor, reveals why the marketing industry's obsession with data and technology is actually making campaigns LESS effective - and what businesses need to do instead.

Gee breaks down complex behavioral science concepts into actionable insights, explaining why successful marketing addresses emotional drivers first, then provides rational justifications. Whether you're a business owner frustrated with poor marketing ROI or a marketer looking to create campaigns that actually work, this episode provides a roadmap for marketing that connects with human psychology rather than just spreadsheet metrics.

Key Quote: "We buy emotionally and post-rationalize logically. Marketing needs to address both halves of that process."

Gee has been in marketing since the dial-up internet era and is CEO of KEXINO, which has helped over 400 startups and small businesses across 20 countries. As a Fellow of the Chartered Institute of Marketing and Visiting Professor teaching behavioral economics at two business schools, he brings rare depth to understanding what makes marketing actually work.

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"The marketing successes of the future won't be technologically based - they'll be psychologically based." - Gee Ranasinha