Mark Kilens is the VP of Marketing and Community at Drift. In this episode, we talk about mapping content marketing initiatives to revenue goals, marketing as the hub for internal engagement, and L&D as part of the marketing remit.

Mark Kilens is the VP of Marketing and Community at Drift. In this episode, we talk about mapping content marketing initiatives to revenue goals, marketing as the hub for internal engagement, and L&D as part of the marketing remit.

Mark Kilens is the VP of Marketing and Community at Drift. In this episode, we talk about mapping content marketing initiatives to revenue goals, marketing as the hub for internal engagement, and L&amp;D as part of the marketing remit.

Marketing Works to Help Fulfill the Promises

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies. The Drip: Caffeinate Your Campaigns.

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Technology

Marketing

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.

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Marketing Works to Help Fulfill the Promises

Marketing Works to Help Fulfill the Promises