In this episode, Matt & Lauren examine the ways book marketing has changed in an AI and algorithm-driven world. We identify a few of the biggest shifts we’ve seen, like prioritizing trust signals over keywords, and share our insights into:

😱 Common mistakes we see authors & creators making

🤩 Proactive moves we see authors & creators making

🤔 Things you can do right now to better position your strategy

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Lulu Blog | Discoverability in the Age of AI Search

💡 Listen to These Episodes

• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
• Ep #78 | How to Use Generative AI to Sell More Books
• Ep #86 | Maximizing Your First Impression in the Attention Economy
  
  
  

Sound Bites From This Episode

🎙️ [18:39] “The more evergreen content that you have out there, the more content that you put out there that will stand the test of time and again prove that you are human, that you write for humans, that your content speaks and relates to humans, the better off you're going to be.”

🎙️ [51:45] “We are not saying write content that is targeted towards the robots. We're saying write content that is targeted towards humans, because that's what the robots are looking for.”

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