As we spend ever increasing amounts of our day online, it’s safe to say that digital marketing plays an important role in educating patients and helping them to choose the right eye surgeon or clinic. In this episode of Peer2Peer: The Podcast, Mr Allon Barsam discusses the important role that digital marketing and social media play in running a busy eye clinic, with his colleagues from OCL Vision in the UK: Mr Ali Mearza, Mr Romesh Angunawela and Ms Masara Laginaf.

The disclaimer for this episode is available in the show notes at rayner.com/peer2peer