Audience

Marketing your podcast against 2 million other shows

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2020 brought explosive growth to podcasting, but how can you stand out OR at the very least, build a structure around marketing your show? Recording & publishing a podcast is merely the first step. It is all the things you do around the show which will help it achieve its potential.

Today’s episode is almost like a mini crash course in podcasting and marketing. No matter if you’re new to podcasting or if you’ve been around the block a few times, sometimes it is important to be reminded of the fundamentals. Matt talks about everything from changing your mindset, to the fundamental parts of marketing your podcast, to making the back-end operations easier using tools and streamlining your process.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Chapter 1: The explosive growth of podcasting
  • Chapter 2: Changing your mindset:
    • Consistency plus audience
    • Evolve your premise over time
    • Choose a goal
    • Chapter 3: The fundamental parts to marketing podcast
      • Website or a landing page
      • Build an email list and subscribe list 
      • Attaching a blog to your website
      • Chapter 4: Working toward additional content
        • Uploading to YouTube with audio-only or unique videos
        • Building a community around your podcast
          • Discord server
          • Facebook group
          • Live-streaming and social audio to push interaction with your listeners
          • Chapter 5: Promotional pieces
            • Highlight clips or audiograms
            • Changing headlines in LinkedIn
            • Guest appearing on other shows 
            • Chapter 6: Back-of-the-house operations
              • Software that handles repetitive operations
                • Booking guests (Savvy Cal)
                • Press kits
                • Make sure guests share the content
                • Chapter 7: The wrap-up
                  • Find a process that works
                  • Assess your goals and processes

                    • Resources/Links:

                    Listen Notes: https://www.listennotes.com/datasets/solutions/  

                    Podnews: https://podnews.net/ 

                    Edison Research Statistics: https://www.edisonresearch.com/the-infinite-dial-2021-2/  

                    “Getting started with Castos and Seriously Simple Podcasting”: https://www.youtube.com/watch?v=CtXCuluEPH8 

                    “Apple wants you to follow podcasts?!”: https://www.youtube.com/watch?v=q4bSOV34zqg 

                    “Create audiograms using Headliner app right from Castos!”: https://www.youtube.com/watch?v=z0nnMgvbC_U 

                    “7 Ways SavvyCal can make podcast scheduling easy”: https://www.youtube.com/watch?v=Dyv1D17XVeM 

                    “Design a podcast press kit using Canva for FREE. Show off your podcast!”: https://youtu.be/KpvO7EWEgJI 

                    Castos Academy: https://academy.castos.com/ 

                    Castos, private podcast: https://academy.castos.com/private/ 

                    Castos, website: Castos.com/

                    Castos, YouTube: https://www.youtube.com/castos  

                    Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

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                    AudienceBy Castos Productions
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