Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it.

In this episode of Marketing Your Private Practice, Kathy shares three real-life messaging makeovers from a dietitian, a therapist and a coach  - all service providers - who refined what they say and how they say it. These examples -  from vague intros to clear, confident elevator pitches -  show you exactly what changes made their marketing more effective and attract more clients. 

If you’ve ever wondered how to talk about your services in a way that connects with the clients you want to help without listing off every certification or overloading people with options ... you’ll take away valuable ideas from these transformations.

In this episode, you’ll learn:

• What made each “before” message confusing or forgettable
• How clearer intros and elevator pitches made conversations easier
• Ways to describe what you do so ideal clients recognize themselves
• Why simplifying services can actually help you stand out
• What happens when your message finally feels like you

If you learn best by example, this is the episode to listen to. You’ll walk away with inspiration and insights you can apply to your own practice right away.

🎧 Hit play to learn from messaging that works and how to make yours stronger, too.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/152  

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If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. 

Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes.

In this episode, I’m sharing the 4 Core Marketing Messages that every business owner needs to have ready to go so you can confidently share what you do, wherever and whenever the opportunity comes up. And you will learn where to share these in your marketing - website content, emails, blogs, social media and yes, even when talking to people face to face at networking events. 

Hit play on this episode to learn:

• How winging it with your message can cost you referrals and clients
• The 4 types of messages you need to have written and practiced to use anytime, anywhere
• The ONE element your message needs to help people say yes faster

If you’re tired of rewriting BIOs, fumbling through elevator pitches, or wasting time on marketing that doesn’t get results, this episode will help you build a messaging toolkit that actually works.

Listen now and learn what to say so people understand what you do, who you help and how so they know exactly who your ideal client is - whether it is them or someone they know. People wanting to work with you is the key step in booking more clients!  

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/151 

Interested in the Marketing Workshop Kathy is hosting in Halifax, Nova Scotia?  Get all the details - www.Nail Your Marketing Message.ca

Click here to send Kathy a text message about this Episode

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Struggling to explain what you do … without rambling or watching eyes glaze over? Or worse! The dreaded questions back - "What is IT that you do????"

If that happens to you, stop and listen to this episode! 

In this episode of the Marketing Your Private Practice podcast, I’m breaking down one of the most common problems I see with private practice owners and service providers: unclear messaging. 

If you’ve ever over-explained what you do during a consult, networking event, or even a quick intro in a Facebook group, you know how frustrating it can be.

But here’s the thing…  your message isn’t just about marketing. It’s about being able to say with confidence and clarity what you do and how you help people. This is KEY to making it easy for clients to say yes.

Listen in and you’ll learn:

• Why most marketing fails without a clear message
• The 4 types of core messaging you need to have on hand
• About a simple marketing tool that helps you be ready for every opportunity that comes your way. 

You’ll also hear some examples of messaging gone wrong.

This episode will help you learn what to do to have a clear message and help you finally stop over-explaining what you do.

🎧 Listen in and learn how to say what you do so people get it … and they take action.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/150 

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast.

Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn’t showing up in search results, especially for local people - and wanted to know why.

Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients.  

But if the sign on your store is vague, the door is hard to find, and the hours aren’t listed, how will anyone know to walk in? Mary’s online presence was missing the basics - and that was quietly costing her client opportunities.

In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work.

Listen in to learn:
• The 3 backend website mistakes most service businesses make
• Tips to optimize your Google Business Profile to get found locally
• Why messaging clarity matters more than ever
• What payroll and private practice websites have in common

Watch the full video or read the detailed show notes here:
 👉 http://marketingyourprivatepractice.com/149

Click here to send Kathy a text message about this Episode

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One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing."

The hard truth?
When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track.

Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the time they already have. 

In this episode, Kathy shares why running out of time is one of the biggest reasons private practice owners struggle to market their services effectively and what you can do to change it starting today.

You will learn:

• Why wasted time is the real barrier to growing your practice
• A Simple method to track where your time is really going and how to uncover hidden time leaks
• How building a time-saving strategy for the biggest time waster of all helps you protect your workday, leads to more time for clients, and a better workday balance
  
  

If you want to spend less time feeling behind and more time attracting clients, this episode is for you.

Listen now and find out how fixing those hidden time leaks in your private practice can change everything.  

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/148  

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar. 

If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward.

You'll hear about 5 specific reasons why marketing often feels like a time-wasting chore, and more importantly, what changes can make it easier and more effective. 

If you’re ready to simplify your private practice marketing strategy and spend less time on marketing that actually helps you get booked with clients, this is the episode to tune into.

What You’ll Learn by tuning in:

• Why your marketing isn't working for your private practice
• That time isn’t the issue - it’s how your time on marketing is being spent  
• Why you don’t need to do more marketing and what you shoudl be doing instead.

Be sure to listen in and discover the 3 Steps to make your marketing more effective and help bring in clients.

Access the resources mentioned:  http://marketingyourprivatepractice.com/147 

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

If you are doing  Random Acts of Marketing... then hit play right now! 

Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck. 

In this episode of Marketing Your Private Practice, I’m sharing the  7-step path I’ve used to help hundreds of dietitians, therapists, and other private practice owners move from struggling to thriving. 

You’ll learn how to shift from doing random marketing to having a strategic plan that actually brings in leads and helps you build the business and life you want.

Here’s what you’ll learn in this episode:

• What one marketing activity you must start as soon as you open your practice
• Why having the word welcome on your homepage is a huge mistake 
• What can happen when you rely only on social media for your marketing
• How you can be putting your practice at risk by doing random marketing vs being strategic with your plans and actions. 
• The 7 key steps to get more strategic with your private practice marketing

These steps aren’t rocket science - they’re rooted in common sense, real-world results, and over 16 years of experience helping practitioners and coaches grow and scale their private practice. Whether you’re just starting out or already in business, this episode will help you map out your next best steps toward a more strategic, sustainable marketing plan for your business.

Need some help figuring out what to do next if you are being random with your marketing?  Book a free marketing review with me today - https://www.pepperitmarketing.com/review

Access the transcript and other resources on the show notes page at http://marketingyourprivatepractice.com/146

Click here to send Kathy a text message about this Episode

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Attracting better-fit clients to your private practice doesn’t require more content or more consult calls. It starts with learning how to confidently say no when someone isn’t a good fit to work with you. 

In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your practice. Whether you're a dietitian, therapist, or service-based provider, Kathy has 8 steps you can follow to avoid those bad-fit clients.  Learn to set clear boundaries, screen inquiries more effectively, and get more of the right clients from your marketing efforts.

You’ll hear the exact words she used in the reply to the person who asked her “What’s with this sh!t” in reference to her pronouns in her email signature. Discover other strategies to learn how to avoid common traps that lead to burnout or misaligned sessions.

These private practice marketing strategies are all about helping you attract more dream clients and fewer not-so-ideal clients to your practice with confidence and less second-guessing. 

What You’ll Learn:

• 8 steps to attract the right clients and protect your time
• Ways to ensure you know when to say No, you are not a fit for my business
• The exact script Kathy used in this case
  
  
  

Listen in now, and you can also access the sample script and other resources mentioned at http://marketingyourprivatepractice.com/145

Click here to send Kathy a text message about this Episode

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If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.

Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. 

In this case, it took just four words in an email for her to know:
“Yeah, No. We will not be working together… ever.”   (Yeah, No. = a very Canadian way of saying NO.)

The email message crossed a line with her values and that made the response easy to do adn without fear or regret.  

Misaligned clients drain your energy, shake your confidence, and chip away at the business you’ve worked so hard to build.   

Learn why saying no to the wrong clients isn’t just okay - it’s necessary if you want to grow a thriving and profitable practice. AKA ... Your Dream Practice!    

This episode isn’t about being judgmental or turning away people carelessly. It’s about making space for the right clients and protecting your practice from the wrong ones. 

Hit play and find out how saying no can help you build the private practice you actually want - one filled with dream clients.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/144 

Be sure to book that free marketing review with Kathy if you want to identify where your messaging might be attracting those not-so-ideal clients! https://www.pepperitmarketing.com/review

Click here to send Kathy a text message about this Episode

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Marketing a book and marketing a private practice are very similar in many ways! 

In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025. 

Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year later. 

The goal was to be ready for when she could start marketing to book and it worked… the changes Janice made and the efforts she put in paid off by helping her book gain traction and make it to the top of some of Amazon’s book lists.

The bonus was … that at the same time, she was also implementing similar strategies to attract new leads for her private practice. Be sure to listen in as they talk about the strategies and actions that made all of this possible. 

Listen in and hear about: 

✔  A lesson Janice will never forget about marketing that helps get more sales 
✔  Ways that Janice began to repurpose her marketing content to save time & expand her reach
✔  A surprising marketing strategy that helps turn unknown book buyers into leads

Listen now to learn how a simple, strategic marketing plan helped Janice increase book sales, bring in new leads, and build a foundation for her practice.

 Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/143 to connect with Janice and access her Free Diabetes Guide. 

You can also preorder Janice’s Intuitive Eating for Diabetes book & get the special bonus she is offering here - IntuitiveEatingForDiabetes.com/bonus  

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!