You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast.

Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn’t showing up in search results, especially for local people - and wanted to know why.

Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients.  

But if the sign on your store is vague, the door is hard to find, and the hours aren’t listed, how will anyone know to walk in? Mary’s online presence was missing the basics - and that was quietly costing her client opportunities.

In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work.

Listen in to learn:
• The 3 backend website mistakes most service businesses make
• Tips to optimize your Google Business Profile to get found locally
• Why messaging clarity matters more than ever
• What payroll and private practice websites have in common

Watch the full video or read the detailed show notes here:
 👉 http://marketingyourprivatepractice.com/149

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One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing."

The hard truth?
When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track.

Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the time they already have. 

In this episode, Kathy shares why running out of time is one of the biggest reasons private practice owners struggle to market their services effectively and what you can do to change it starting today.

You will learn:

• Why wasted time is the real barrier to growing your practice
• A Simple method to track where your time is really going and how to uncover hidden time leaks
• How building a time-saving strategy for the biggest time waster of all helps you protect your workday, leads to more time for clients, and a better workday balance
  
  

If you want to spend less time feeling behind and more time attracting clients, this episode is for you.

Listen now and find out how fixing those hidden time leaks in your private practice can change everything.  

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/148  

Click here to send Kathy a text message about this Episode

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Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar. 

If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward.

You'll hear about 5 specific reasons why marketing often feels like a time-wasting chore, and more importantly, what changes can make it easier and more effective. 

If you’re ready to simplify your private practice marketing strategy and spend less time on marketing that actually helps you get booked with clients, this is the episode to tune into.

What You’ll Learn by tuning in:

• Why your marketing isn't working for your private practice
• That time isn’t the issue - it’s how your time on marketing is being spent  
• Why you don’t need to do more marketing and what you shoudl be doing instead.

Be sure to listen in and discover the 3 Steps to make your marketing more effective and help bring in clients.

Access the resources mentioned:  http://marketingyourprivatepractice.com/147 

Click here to send Kathy a text message about this Episode

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If you are doing  Random Acts of Marketing... then hit play right now! 

Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck. 

In this episode of Marketing Your Private Practice, I’m sharing the  7-step path I’ve used to help hundreds of dietitians, therapists, and other private practice owners move from struggling to thriving. 

You’ll learn how to shift from doing random marketing to having a strategic plan that actually brings in leads and helps you build the business and life you want.

Here’s what you’ll learn in this episode:

• What one marketing activity you must start as soon as you open your practice
• Why having the word welcome on your homepage is a huge mistake 
• What can happen when you rely only on social media for your marketing
• How you can be putting your practice at risk by doing random marketing vs being strategic with your plans and actions. 
• The 7 key steps to get more strategic with your private practice marketing

These steps aren’t rocket science - they’re rooted in common sense, real-world results, and over 16 years of experience helping practitioners and coaches grow and scale their private practice. Whether you’re just starting out or already in business, this episode will help you map out your next best steps toward a more strategic, sustainable marketing plan for your business.

Need some help figuring out what to do next if you are being random with your marketing?  Book a free marketing review with me today - https://www.pepperitmarketing.com/review

Access the transcript and other resources on the show notes page at http://marketingyourprivatepractice.com/146

Click here to send Kathy a text message about this Episode

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Attracting better-fit clients to your private practice doesn’t require more content or more consult calls. It starts with learning how to confidently say no when someone isn’t a good fit to work with you. 

In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your practice. Whether you're a dietitian, therapist, or service-based provider, Kathy has 8 steps you can follow to avoid those bad-fit clients.  Learn to set clear boundaries, screen inquiries more effectively, and get more of the right clients from your marketing efforts.

You’ll hear the exact words she used in the reply to the person who asked her “What’s with this sh!t” in reference to her pronouns in her email signature. Discover other strategies to learn how to avoid common traps that lead to burnout or misaligned sessions.

These private practice marketing strategies are all about helping you attract more dream clients and fewer not-so-ideal clients to your practice with confidence and less second-guessing. 

What You’ll Learn:

• 8 steps to attract the right clients and protect your time
• Ways to ensure you know when to say No, you are not a fit for my business
• The exact script Kathy used in this case
  
  
  

Listen in now, and you can also access the sample script and other resources mentioned at http://marketingyourprivatepractice.com/145

Click here to send Kathy a text message about this Episode

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If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.

Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. 

In this case, it took just four words in an email for her to know:
“Yeah, No. We will not be working together… ever.”   (Yeah, No. = a very Canadian way of saying NO.)

The email message crossed a line with her values and that made the response easy to do adn without fear or regret.  

Misaligned clients drain your energy, shake your confidence, and chip away at the business you’ve worked so hard to build.   

Learn why saying no to the wrong clients isn’t just okay - it’s necessary if you want to grow a thriving and profitable practice. AKA ... Your Dream Practice!    

This episode isn’t about being judgmental or turning away people carelessly. It’s about making space for the right clients and protecting your practice from the wrong ones. 

Hit play and find out how saying no can help you build the private practice you actually want - one filled with dream clients.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/144 

Be sure to book that free marketing review with Kathy if you want to identify where your messaging might be attracting those not-so-ideal clients! https://www.pepperitmarketing.com/review

Click here to send Kathy a text message about this Episode

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Marketing a book and marketing a private practice are very similar in many ways! 

In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025. 

Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year later. 

The goal was to be ready for when she could start marketing to book and it worked… the changes Janice made and the efforts she put in paid off by helping her book gain traction and make it to the top of some of Amazon’s book lists.

The bonus was … that at the same time, she was also implementing similar strategies to attract new leads for her private practice. Be sure to listen in as they talk about the strategies and actions that made all of this possible. 

Listen in and hear about: 

✔  A lesson Janice will never forget about marketing that helps get more sales 
✔  Ways that Janice began to repurpose her marketing content to save time & expand her reach
✔  A surprising marketing strategy that helps turn unknown book buyers into leads

Listen now to learn how a simple, strategic marketing plan helped Janice increase book sales, bring in new leads, and build a foundation for her practice.

 Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/143 to connect with Janice and access her Free Diabetes Guide. 

You can also preorder Janice’s Intuitive Eating for Diabetes book & get the special bonus she is offering here - IntuitiveEatingForDiabetes.com/bonus  

Click here to send Kathy a text message about this Episode

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In this special episode of Marketing Your Private Practice with Kathy C, we take a break from marketing strategies to spotlight an incredible cause - Big Brothers Big Sisters. 

As part of the worldwide Podcasthon https://podcasthon.org/  Kathy shares her personal experience as a Big Sister and talks with Bethany Porter, the mentoring and volunteer coordinator for Big Brothers Big Sisters of Greater Halifax.

Kathy opens up about what inspired her to join the program, how easy it was to get started, and the rewarding experience of mentoring a 9-year-old young girl in her community. 

Bethany provides some insight into the organization’s mission, the impact of mentorship, and how just a few hours a month can create lasting change in a child's life. 

They discuss the matching process, common misconceptions about the time and financial commitment, and a couple of success stories of matches - many of which turn into lifelong friendships.

With 107 children currently on the waitlist in Halifax alone, the need for volunteers is urgent. Whether you're 19 or 90, there's a child who could benefit from your time and kindness if not here in Kathy’s city - then in your own city or town too!  

If you've ever considered becoming a Big Sister or Brother with this organization but felt unsure, this episode will give you the clarity and encouragement you need. 

Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/142  or visit halifax.bigbrothersbigsisters.ca to learn more and take the first step toward making a difference.

Maybe you can’t help out as a mentor yourself, but you can support Kathy and Skyla’s fundraising for the BBBS Bowl-a-thon happening this May. 

Visit  https://www.canadahelps.org/me/RYrdWkG to donate directly to their team - the Slay Queens Strike Again. 

Please visit www.podcasthon.org to discover hundreds of other associations through the voices and talents of amazing podcasters

Click here to send Kathy a text message about this Episode

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Are you spending too much time on marketing but not seeing results? The reason many private practice owners get overwhelmed with ALL the marketing is because they lack structure doing this work which leads to wasted time, frustration, and inconsistent results. 

In this episode, Kathy C shares 5 must-have systems (ALL ARE FREE!) that every practice owner or service provider needs to help you get organized, work more efficiently, and see better outcomes - without spending hours every week on marketing.

Kathy explains why having a clear plan is essential to avoid the overwhelm of random marketing efforts. She introduces the concept of Assembly Line Thinking, a simple way to streamline marketing tasks and improve consistency. She also breaks down how disorganization is one of the biggest time wasters and why structure can make marketing easier and more effective AND give you time back in your day! 

If you find yourself not getting clients from your marketing, or you are constantly searching for items you need to do your marketing and just feeling frustrated with making consistent marketing a reality … this episode will give you practical strategies to help you stay organized and save time. 

By making small changes to how you store, plan, and execute your marketing, you can focus more on serving clients while still growing your practice.

Hit play now to learn how simple systems can help make marketing easier and more effective!

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/141 

Free Marketing Review with Kathy - https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

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Struggling with low email open rates? Wondering if your newsletters are even worth the effort? If you’re putting time into newsletters but not seeing results, this episode is a must-listen.

Kathy shares why email remains one of the most powerful marketing tools for private practice owners and how small changes can lead to big improvements in engagement. She shares a surprising truth about email visibility and why even unopened emails still play a big role in the effectiveness of email marketing and booking clients.

You'll also hear why staying consistent with your newsletters can help you attract and retain clients, even when your practice is full.

Listen in to learn how small tweaks to your email marketing can lead to better engagement, more clicks, and ultimately, more clients.  Hit play now!

You can access all the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/140

Book your Free Marketing Audit or Review at https://www.pepperitmarketing.com/review

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!