The NUMBER ONE thing you MUST have as a business owner- a staple story!⁠⁠Katy is walking you through what a staple story is and the three key components to craft your own staple story.⁠Your staple story is THE WAY you connect with your audience. Remember, people buy from people not just products/services. Tune in to this episode for a step by step! ⁠Take your Instagram to the next level the Chic way!! Our ‘Chic Your Gram – Custom Social Media Audit’ packages are a unique opportunity to level up your social media marketing. Receive custom feedback and suggestions from Alysa Gumto, the Chic Influencer Social Media Manager. Go HERE: chicinfluencer.com/chic-your-gram/

Episode 149: Marketing Your Story: A MUST For Every Business Owner

Let's dive into direct sales done right. We will share how we learned - the hard way - the wrong and right way to do direct sales. You'll learn simple and effective ways to grow your direct sales business through strategies and storytelling in an authentic way because there is room at the table for you, too! Welcome to direct sales done right with Katy Ursta and Melanie Mitro.

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The biggest mistake Katy and Melanie see direct sellers make is that they go to their annual company convention and they don’t post the entire time they are there!  They see convention as an opportunity to hang with friends, party, and have a good time but they forget that convention is a HUGE opportunity to build your business. 
 On this week of The Direct Sales Done Right Podcast, Katy and Melanie are chatting about the importance of your company's convention to grow your business. They are giving you their 3 part strategy that always you to think about before, during, and after the convention, social media posts, and mindsets to have during the event. 
 The Direct Sellers Guide To Marketing: The Convention Edition https://chicinfluencer.com/direct-sales-annual-convention-ig/ 
 HIGHLIGHTS:  
 3:14 Tips for before convention.  
 9:20 Tips for during convention.  
 11:57 Showcasing the convention.  
 17:19 Importance of your energy.  
 17:44 Tips for after the convention. 


23:26 Reminders for post-convention for momentum.




Episode 278: Maximizing Convention Visibility To Increase Sales + Sign-Ups For Your Direct Sales Business

Katy is in the hot seat today!! A few months back, Katy was interviewed by Sonya Eickel on the Direct Sales Success Formula. Katy dives into her specialty, branding for direct sellers. She shares her story, talks about social media platforms, and how to successfully drive leads to your products through the content you post.  
 HIGHLIGHTS:  
 2:27 Katy's story of how she got into direct sales.  
 5:47 What Katy does and how she helps direct sellers. 
 7:32 First steps to take when starting on social media.  
 10:04 BES Strategy.  
 14:23 Platforms Katy recommends.  
 16:30 Instagram strategies.  
 19:01 Facebook stratgies.  
 21:13 What are engagement posts? 
 23:40 What are brand awareness posts?  
 26:39 What are sales posts?  
 30:50 Advice from Katy when creating content.  
 34:20 Staying committed to your goals.  
 37:54 Becoming intentional with your time.  
40:12 Advice from Katy to you about your direct sales business!   


Check Out Direct Sales Success Formula here: https://directsaleslive.com/


How To Create An Engaging Instagram Bio download: https://chicinfluencer.com/engaging-instagram-bio-collective/

 Are you interested in the Chic Branding Experience? Check It Out Here: https://bit.ly/3yHqi44 Since you are a podcast listener, please use the code: PODCAST50CBE  This offer expires on December 31, 2024. $50 off the 1-pay and 2-pay.  **Please note: for the 2-pay option, it will take $50 off the first payment, but then the 2nd payment is the full 2nd payment amount. 

Episode 277 Lead Generation 101: My Interview with Sonya Eickel

​​If you've found yourself running in circles, trapped by old habits and patterns that just won't let go, and you're yearning to live the life you've always dreamed of but feel stuck, then the Butterfly SZN Transformation Journal is designed with you in mind. It's perfect for those seeking a genuine shift from the cycle of suffering to a journey of empowerment and change.

Understanding the significance of life's transformative cycles, this Forbes 30 Under 30 honoree, Aisha Marshall, and dynamic podcaster is dedicated to helping people through their growth and changes. 

As the author of "Butterfly SZN: The Guided Journal," the mission is to guide individuals through life's transitions, empowering them to embrace their fullest potential.

 Quiz to determine which season you're in: https://butterflyszn.com/pages/quiz
Use the word CHIC for a discount on the journal!  Follow Aisha on Instagram here: https://www.instagram.com/itsbutterflyszn/
Check out her website here: https://butterflyszn.com/


Are you interested in the Chic Branding Experience? 
Learn more here:  https://chicinfluencer.com/direct-sales-services/branding/personal-branding-for-direct-sales/

Use code PODCAST50CBE for $50 off the 1-pay and 2-pay.  **Please note: for the 2-pay option, it will take $50 off the first payment, but then the 2nd payment is the full 2nd payment amount.  
 HIGHLIGHTS: 

2:45 Meet Aisha! Learn about who she is and where she is in this life season. 

4:54 What is the Butterfly SZN Transformation Journal?

 11:10 Detaching your worth from your work.

14:20 Being proactive in your work. 

15:48 What are the seasons of Butterfly SZN? 

22:28 Meeting your own needs. 

27:04 Meditate and Manifest 

29:35 Awareness and Action 

34:20 Discomfort you feel now vs. a year from now - what discomfort will you have in the future if you don't make a shift now? 

39:52 Being stuck in the 'cocoon' 

43:55 Asking yourself if you are happy with the work you are doing. 




 



Episode 276: It’s Butterfly Szn with Aisha Marshall

Lauren went viral being herself! On this week on The Direct Sales Done Right podcast, Lauren Hale is sharing her story about how she changed her content to be more aligned and authentic to be able to build her connections on Instagram. 


Lauren Hale is 43 years old and a self taught makeup artist specializing in teaching women over the age of 40 how to use and apply makeup to their changing skin. She also shares how she is navigating the 40’s talking about loving your chamging skin, perimenopause, anxiety and raising teens all while operating multiple businesses. 


Lauren thoroughly enjoys helping women learn to love the skin they are in. She has also grown her social media following organically to over 600k on multiple platforms by being authentically herself. She has been featured on GMA, The Sun, multiple podcasts and The NY Post for her makeup tips.


Connect with Lauren here: 
Instagram: @laurenlhale 
Website: laurenhalebeauty.com
Color Match for Free: https://www.laurenhalebeauty.com/colormatch


HIGHLIGHTS: 

4:33 Start Of Laurens Direct Sales Journey 

8:24 Lauren first using social media 

13:06  What made Lauren grow her interactive following on Instagram 

16:46 Sales for Lauren once she went viral 

20:36 Mindset work with Lauren

21:39 Ah-ha moment for Lauren 

22:50 Mindset blocks that Lauren overcame

26:15 Strategy that Lauren follows for her social media content 

32:36 Building trust with your content 



Thinking about joining The Collective? 
Check out the details here: http://collective.chicinfluencer.com/

Episode 275: 400k Followers: "How I Did It" with Lauren Hale

Jillian was a master in the sales world for over 28 years before covid hit leading her to unfortunately lose her job. After losing her position at her corporate job, Jillian took it upon herself to help anyone in the sales field learn how to sell better! She started a private Facebook group and the rest is history. Tune into this week of the Direct Sales Done Right Podcast to learn how Jillian was a powerhouse in sales in the corporate space to how she moved to on and offline selling! 
 Jillian talks about common mistakes in sales, how to strengthen your selling practices, tweaking your messaging, and using your social media to make the connections that move your business forward.  
 Check Out Jillian here:  WEBSITE: https://thejillianmurphy.com/ INSTAGRAM: https://www.instagram.com/thejillianmurphy/

Scale Your Sales Podcast: https://podcasts.apple.com/us/podcast/scale-your-sales-w-jillian-murphy/id1643196871

 
 HIGHLIGHTS:  7:00 Jillian's common mistakes in sales.  8:53 The process to go through to strength sales practices.

11:15  What are you excited about?

12:50 Sales process through the DMs from Jillian. 16:30 Content that has a purpose. 

20:00 How to know when to invite. 

24:35 Showing up on social media authentically 26:12 Go to advice for objections 

31:07 Emotion of why someone might need your product 

31:26 Questions to ask back to objections 

32:43 Tone to asking questions about objections 




Episode 149: Marketing Your Story: A MUST For Every Business Owner

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