Ryan Holiday, the author and marketer behind the books Trust Me, I'm Lying, Growth Hacker Marketing, The Obstacle is the Way, joins Kelsey Jones on Marketing Nerds to talk about his beloved Recommended Reading mailing list and why he purposely doesn't use it to make money. Kelsey and Ryan also talk about how writing what you're passionate about has surprising benefits, as well as other ways marketers can genuinely connect with their audience by not thinking of sales as their top priority.