On this episode of Futureproof Brands, Larry and Joan discuss marketing's greatest sin: the lack of brand definition in the legal world and the intentionality behind it.

The promise delivered by a brand's identity is a binding agreement, and that promise is the essence of your credibility, consideration, and willingness to show up for your customers.  Listen in while they deliberate and identify the key distinctions between trademarks and branding, and catch a little witty banter in between.

With Larry Light and Joan Kiddon of Arcature.

https://www.arcature.com/

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Co-Produced by Grove Brands

https://www.grovebrands.com/