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Marketing’s Hidden Superpower: How It Attracts VC and PE Investors
In this episode of The Attainment Podcast, we explore how marketing plays a pivotal role in attracting venture capital and private equity investment at every stage of a company’s growth.
Our guest, Brent Brooks, Director of Marketing at Texada Software and former product marketer at Amazon, brings over 15 years of experience guiding brands from scrappy startups to scaled organizations.
We dive into the strategic moves marketers can make to support fundraising goals, including defining product–market fit, building investor personas, optimizing data foundations, and developing brand equity that investors trust.
Whether you're a founder preparing for your first raise or a marketing leader aligning with growth-stage objectives, this episode is full of actionable insights and real-world stories that will help you de-risk growth and build lasting value.
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In this episode of The Attainment Podcast, we explore how marketing plays a pivotal role in attracting venture capital and private equity investment at every stage of a company’s growth.
Our guest, Brent Brooks, Director of Marketing at Texada Software and former product marketer at Amazon, brings over 15 years of experience guiding brands from scrappy startups to scaled organizations.
We dive into the strategic moves marketers can make to support fundraising goals, including defining product–market fit, building investor personas, optimizing data foundations, and developing brand equity that investors trust.
Whether you're a founder preparing for your first raise or a marketing leader aligning with growth-stage objectives, this episode is full of actionable insights and real-world stories that will help you de-risk growth and build lasting value.