In this episode of Tech Ties & Human Vibes, hosts Adam Nelson and Nancy Henriquez sit down with Gianna Whitver, the Co-Founder & CEO of the Cybersecurity Marketing Society.Gianna shares her journey from a career at a Fortune 50 company to building a global community for cybersecurity marketers from the ground up. She discusses:

• Why she left a comfortable corporate job to join a company on the verge of bankruptcy.
• The unique challenges of marketing in the cybersecurity space, including overcoming industry jargon and connecting with a highly technical audience.
• How she built the Cybersecurity Marketing Society from a small Slack group with ten friends into a thriving community of over 4,000 members.
• The surprising story behind a challenge to sell a router she didn’t know how to sell, which led her to a job at Cisco.
• The crucial difference between "fluffy marketing" and messages that actually resonate with buyers.

Gianna also talks about her side passion for beekeeping and the fascinating lesson in partnership that can be learned from how geese fly. This episode is packed with valuable insights for marketers, entrepreneurs, and anyone interested in the human side of the tech world.Guest Links:

• Cybersecurity Marketing Society: https://www.cybersecuritymarketingsociety.com/
• Cyber Marketing Conference: https://www.cybermarketingconference.com/
• LinkedIn: Gianna Whitver