Revenue Optimization Radio by Upland Altify

Marketing’s Role on the Revenue Team


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Most sales people think if they just had more leads from marketing, they would close more deals. The reality is much more complex and marketing done right is part of the revenue team. Today we’re going to discuss customer acquisition, the marketing to sales hand-off and how to find the signals that turn suspects into revenue…and we might talk a little about Notre Dame Football and the BCS. Today's guest is Guy Weismantel.

About our guest:

Guy Weistmantel is the CMO of Pushpay. He's excited to help an amazing team continue their fast growth in disrupting new markets for churches, schools, and non-profit organizations. With over 7000 customers, and incredible growth trajectory, and dedicated and fun people to work with everyday.

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Revenue Optimization Radio by Upland AltifyBy predictablerevenue