This episode explores the dynamic intersection of retail marketplaces, retail media, and expert-driven marketing. Host Eric Sheinkop speaks with Kiri Masters, a leading expert in eCommerce and retail media, recognized as a Top 100 Retail Influencer and Ad Age 40 Under 40 honoree. Kiri shares her extensive experience helping brands navigate complex retail marketplaces like Amazon and Walmart, offering invaluable insights on how to thrive in this competitive space. This episode dives into the evolution of retail marketplaces, the growing influence of retail media, and how brands can leverage expert-driven strategies to build trust with consumers.

Episode Highlights:

• The Marketplace Evolution: Discover how retail marketplaces have transformed consumer behavior and the challenges brands face trying to stand out in crowded spaces.
• Retail Media's Growing Role: Understand why retail media has become a cornerstone of eCommerce strategy and how brands can effectively balance performance marketing with brand-building efforts.
• Kiri’s Expansive View on Retail Media & eCommerce: Gain insights into the trends shaping retail media and eCommerce, including the intersection of retail media and marketplace strategy and the importance of agility for brands navigating a fast-paced landscape.
• Expert Marketing vs. Influencer Marketing: Explore why expert-driven content is becoming more effective than traditional influencer marketing in building trust with consumers and how brands can leverage this shift to create more authentic connections.

This episode delivers actionable strategies for brands looking to navigate the complexities of retail marketplaces, optimize their retail media investments, and build lasting relationships with consumers. Kiri's expert perspectives provide a roadmap for success in the ever-evolving world of eCommerce.

Credits

• Host: Eric Sheinkop
• Guest: Kiri Masters
• Presented by The Desire Company
• Production services by Multitude

About The Show

Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.