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MarketScale Creates: How Two Louisiana Video Producers Elevated Their Shoot With MarketScale
A Behind the Scenes Look at 'First Flight with Jimmy Fordham
Producing a polished, engaging video requires more than professional equipment. It’s just as important to have skilled videographers behind the lens and a teamwork-focused crew committed to exploring an engaging subject in depth. Further, taking video to the next level requires intense pre-production planning, then paying attention to key details while onsite.
Flying High with Jimmy Fordham
When MarketScale wanted to highlight the advanced technology and capability that their client, Aspen Avionics, produces for general aviation cockpits, they knew they needed something special. When it comes to the air, you can’t get much more special than Jimmy Fordham, a low-level aerobatic pilot who’s logged over 18,000 hours since his father taught him to fly at age 14. As a highly experienced corporate, charter, and airshow pilot, Jimmy has flown a wide variety of multiengine, Lear Jet, and Falcon 20 aircraft over the years. This particular shoot, however, would feature Jimmy’s refurbished 1943 North American AT-6 advanced trainer aircraft which uses both a multi-function display and primary flight display system manufactured by Aspen Avionics. Now, all that was needed was the right videography crew.
A Film Crew Rises to the Task
To shoot in Jimmy’s hometown of Monroe, Louisiana, MarketScale decided to go with a local film crew. They were fortunate to find Andrew Benton of ABP Films and Cory Venable of Film Thread Productions, both of Louisiana, who produced captivating, high-quality footage for the project. Cory and Andrew began their video career with the same marketing agency and were trained by a video production mentor who taught them the importance of pre-production planning and doing your homework. That means reviewing the shot list in detail, contacting everyone involved in advance, and setting expectations. So before they even headed to the airfield, they reviewed MarketScale’s shot list and interview questionnaire with Jimmy so he knew what kind of shots and audio they were looking to capture.
Taking the Shoot to New Heights
Although Andrew and Cory meticulously planned the shoot, they also recognize the necessity of keeping your eyes open for opportunities to improve it. For example, they initially planned to film the interview first; but when they arrived at the airfield, the beautiful weather conditions made the lighting ideal for the aerial and ground shots instead.
For the shots taken from the ground, Andrew planned on using a tight lens, making it imperative to keep the camera steady without losing track of the plane in the air. To ensure he got the shots he needed, Jimmy not only provided him with a pre-flight route, but signaled him from above before each stunt with a stream of smoke.
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By MarketScaleA Behind the Scenes Look at 'First Flight with Jimmy Fordham
Producing a polished, engaging video requires more than professional equipment. It’s just as important to have skilled videographers behind the lens and a teamwork-focused crew committed to exploring an engaging subject in depth. Further, taking video to the next level requires intense pre-production planning, then paying attention to key details while onsite.
Flying High with Jimmy Fordham
When MarketScale wanted to highlight the advanced technology and capability that their client, Aspen Avionics, produces for general aviation cockpits, they knew they needed something special. When it comes to the air, you can’t get much more special than Jimmy Fordham, a low-level aerobatic pilot who’s logged over 18,000 hours since his father taught him to fly at age 14. As a highly experienced corporate, charter, and airshow pilot, Jimmy has flown a wide variety of multiengine, Lear Jet, and Falcon 20 aircraft over the years. This particular shoot, however, would feature Jimmy’s refurbished 1943 North American AT-6 advanced trainer aircraft which uses both a multi-function display and primary flight display system manufactured by Aspen Avionics. Now, all that was needed was the right videography crew.
A Film Crew Rises to the Task
To shoot in Jimmy’s hometown of Monroe, Louisiana, MarketScale decided to go with a local film crew. They were fortunate to find Andrew Benton of ABP Films and Cory Venable of Film Thread Productions, both of Louisiana, who produced captivating, high-quality footage for the project. Cory and Andrew began their video career with the same marketing agency and were trained by a video production mentor who taught them the importance of pre-production planning and doing your homework. That means reviewing the shot list in detail, contacting everyone involved in advance, and setting expectations. So before they even headed to the airfield, they reviewed MarketScale’s shot list and interview questionnaire with Jimmy so he knew what kind of shots and audio they were looking to capture.
Taking the Shoot to New Heights
Although Andrew and Cory meticulously planned the shoot, they also recognize the necessity of keeping your eyes open for opportunities to improve it. For example, they initially planned to film the interview first; but when they arrived at the airfield, the beautiful weather conditions made the lighting ideal for the aerial and ground shots instead.
For the shots taken from the ground, Andrew planned on using a tight lens, making it imperative to keep the camera steady without losing track of the plane in the air. To ensure he got the shots he needed, Jimmy not only provided him with a pre-flight route, but signaled him from above before each stunt with a stream of smoke.