Much of what is done in the hospitality industry centers around one very important question: what does the guest want? It's an important and difficult question because the answer will differ slightly for every consumer. Some like it hot, some like it cold. Some want a steak dinner, others not so much.

On this episode of the MarketScale Hospitality podcast, we talk to three individuals who specialize in different spaces of the hospitality industry but are all working towards the same goal of meeting the needs of guests.