MarketScale Radio

MarketScale Retail 01/28/19: Experience is Everything; What Will Lead the Charge?


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NRF 2019 was an eye-opening way to start the year, and laid out a vision for what trends and tech to look out for. We got a good sense for what Retail was looking for in 2019 during out Walking NRF video with Melissa Gonzalez and Nichole Leinbach Reyhle: "Everything is an experience, and experience is everything." This idea is our theme for today's podcast as we break down a tech tool and a trendy theme for brick-and-mortar stores; we not only get more insight into the mix that is Retail and Pro AV, but we get even more thought leadership from our frequent collaborator Melissa Gonzalez, who looks to Lululemon as a staple for creative, in-store experiences.

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