This episode of the MarketScale Sports & Entertainment podcast focuses on building. We talk to Jeff O'Connell, Editor in Chief of BodyBuilding.com, about the growth of sport and how social media has really changed the game. Then, we have a teaser for a full length interview coming later this week with the Vice President and Director of Athletics at the University of North Texas, Wren Baker. He talks about the challenge of building a consistent winner at a school that hasn't had that experience before.